Design Process

Project Initiation
  • Requirement specification - Client specifies design requirements and gives the brief
  • Package selection - Client selects a package and budget is fixed
  • Discussion with client - Designer communicates with the client to discuss the matter and clarify all points
  • Research and analysis -Design team starts research on client’s business and competition
Digital Implementation
  • Ideation based on prior research and analysis - designers note down several ideas
  • Concept selection and expansion – 4 ideas are selected and illustrations or sketches are made, rest are discarded
  • Typography and composition study – typefaces, type treatments and colors selection
  • Creating design variations with different color and typeface combinations
  • Presentation
  • Finalization of the design by the client
Delivering the Files
  • Final design is delivered in fully editable PSD file
  • Scalable logo/ icon design
  • Image file formats for web and print include – JPEG, PNG, GIF, BMP or any other format requested by the client
  • 100% copyright of your logo images/icons/graphics

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